Néfysa means something precious and valuable — الشيء الغالي والثمين — and every piece is created to feel exactly that: a memory, a feeling, something to be held in the heart.

This brand was born from my grandmother — her name, her spirit, and her love for fashion. I grew up surrounded by her creativity, not realizing how deeply it was shaping my own passion for fashion. She dressed my mum with pieces she made by hand, filling every stitch with care and soul.

When I design, I think of her and feel connected to her spirit, warmth, and nostalgia — turning each piece into more than something you wear, but something you feel.